12 Hour Days? That’s Not a Flex – It’s a Failure

If you’re working 10, 12, or 16 hour days, it’s not a flex.

It’s a failure.

A failure of strategy, productivity, and prioritization.

Most entrepreneurs wear long hours like a badge of honor.

But here’s the truth: If you need to work 10 or more hour days to keep your business afloat, something is broken.

Because here's the truth;

• More hours don’t equal more results—just more busyness.

• The more you work, the worse your decision-making, creativity, and energy become.

The goal isn’t to work more.

It’s to work effectively—so you can scale with maximum leverage.

So what separates the entrepreneurs who grind endlessly from those who win effortlessly?

• They focus on high-leverage tasks—not just “staying busy.”
• They protect their time like a valuable asset.
• They systemize and delegate so their business works without them.
• They optimise their mental performance to increase their efficiency
• They utilise business psychology and economics to set up their business in a high-leverage way

The goal? Make every hour you work worth 5 hours of how you used to work.

Don't get me wrong - working less isn’t about being lazy, when you work you need to work your damn ass off, but that doesn't mean working MORE.

Working less is about being strategic, operating like a high-level entrepreneur and not an employee.

So if you want to scale faster whilst working less, there are 3 questions you need to ask yourself;

1. “How can I systemise my business, what systems do I need to build?"
2. "How can I optimise my mental performance to remove what holds me back and increase my own operational standard?"
3. "How can I utilise business psychology to run my business in a higher leverage way?"

Of course, reading this is easy.

But implementing it is what separates those who stay trapped in the grind from those who grow with freedom.

The entrepreneurs I work with and help implement these 3 ideas gain back 56+ hours a month—without slowing down their growth.

So if you want to grow while working less, I’ll show you exactly how.

→ Click here to apply and gain back the freedom you started your business for.

- Ross