Stop engaging all day if you want to grow on social media.

I went to university twice.

I was destined for a career that didn’t align with me, my interests, or the goals I had for my life.

Why am I telling you this?

Well, because you’re likely more similar to me than you think.

You likely want a life full of freedom, autonomy, and options.

A life that lets you work on what lights you on fire, when you want to work on it and then lets you go and do whatever you want to do.

I thought a life on my terms was a fantasy.

Until one day, after I dropped out of my first university degree, I came across this untouched corner of the internet

Money Twitter.

It showed me what was possible.

It showed me that I could live life on my terms, doing what I wanted to do whilst making an impact and an income.

And 3 years later here I am.

Over 500,000 followers across platforms, a multi 6-figure business and I run it all in 2-4 hours a day.

I have freedom, autonomy, and options.

But it wasn’t always smooth sailing.

For the first 18 months of my creator business journey, I made less than $100 and spent hours every day trying to grow.

All I would see on the timeline was “if you want to grow, you need to be engaging all day”

And so I did it.

I spent hours engaging (no joke, hours), hours creating content and hours trying to make some money.

And yet, I earned nothing and grew slowly.

It wasn’t until I realised what was actually important for growing an audience and creator business that I “blew up” my Twitter, Instagram, and income.

Spending hours engaging isn’t the way.

Spending all day on social media isn’t the way.

You see there’s a law that applies almost exclusively to a creator business.

The less you work, the more you grow and the more you earn.

The success of a creator and their business is entirely founded on the quality of their ideas and you don’t get ideas sitting behind the screen.

You have to live.

BUT this law only works if you know how to grow your audience and business in 2-4 hours a day.

Otherwise, you’ll work less and get worse results.

But if you know what’s essential, what matters, what MOVES THE NEEDLE, you can work 2-4 hours a day and grow your audience and creator business beyond your imagination.

So how can you do it?

Well, there are 6 steps;

• Understand the fundamentals of a powerful personal brand

• Understand the foundations of exponential audience growth

• Know how to create high-performing, high-growth content

• Streamline your content creation process to 1-2 hours a day

• Turn your personal brand into a money-printing creator business

• Systemise your creator business to run in 1-2 hours a day

I’m going over these exact 6 steps in my live cohort Done In 4.

Done In 4 is open for enrollment for the next 4 days but I’m capping it at 50 people.

So if you want to learn how to build a powerful personal brand and creator business in just 2-4 hours a day, click here and join Done In 4.

- Ross