This Secret Business Model Is Creating Millionaires

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It takes the average millionaire 27 years to reach the sought-after status of millionaire.

So how did the likes of Iman Gadzhi, Hamza, Ali Abdaal, and countless others become millionaires in just a few years?

Well, it’s all thanks to a secret business model that practically prints new millionaires every week.

Now before I tell you what it is and how it works, I want you to know that you can do it too.

You don’t need to be special, you don’t need to be gifted, because anyone can do this.

So what is it?

What is this new, secret business model?

Well, I like to call it the life distillation model.

To explain how it works, I’m going to use multi-millionaire Ali Abdaal as an example.

So if you don’t know who Ali is, he’s now a full-time YouTuber and entrepreneur.

But back in the ancient history books of 2017, Ali was studying to be a Doctor, whilst making Youtube videos on the side.

Initially he made videos on how to get into med school since that was something he had done.

But with the intensity of med school and creating 2 youtube videos a week, he soon transitioned his content to productivity.

Something he was clearly good at since he was balancing one of the most intense university degrees with building his personal brand.

Over the next few years, Ali Abdaal would blow up to over 4 and half million followers as of right now in 2023.

Now in the midst of becoming the most followed productivity expert in the world, he picked up a few experiences and skills - namely in blowing up on Youtube.

But why does that matter?

Well you see, blowing up on Youtube isn’t easy and it’s something a lot of people want to do.

So what did Ali do?

He distilled that life experience and skillset into a course - the Part Time Youtuber Academy.

A course that would go on to make over $2M in 2021 alone.

But it’s not just Ali who did this.

Take Iman Gadzhi.

He built a social media marketing agency and distilled that life experience and skillset into a course that has made him 10’s of millions of $.

And there are new people popping up all the time who are using this life distillation business to make millions of dollars and change their lives.

This new business model is blowing up and it’s pretty obvious why.

• You can make a tonne of money distilling your life experiences and skills into a course

Whether you want to make an extra $1000 a month or whether you want to make $100,000 a month, you can do it.

• It allows you to actually help people.

You’re teaching potentially 1000s of people a valuable skillset that they want to build without having to go through all the trial and error that you did.

And with the world moving more and more online, people are buying more and more online courses, especially good ones that actually work.

So how can you follow in the footsteps of Ali Abdaal, Iman Gadzhi, and even Jordan Peterson and build your own life distillation business?

Well I’ve broken it down into 2 main phases;

Phase 1: Traffic 

You see every business needs 2 things;

• Something to sell

• Someone to sell it to - that’s your traffic.

The traditional route to get traffic for your business is by either having a physical store that people can walk by and decide to go in or spending 1000s of $s on ads in the hopes of making a positive return.

But this new business model has changed the game for traffic.

It allows you to get people to see what you’re selling without spending a single dime on ads or a penny on a physical store.

You see, what Iman, Ali, Hamza and all the rest of these new-wave millionaires have in common is that they have a personal brand.

They all create free content that’s valuable ie. their content either educates, entertains or inspires their viewer, and ideally, it does a combination of all 3.

This way by creating free valuable content they build an audience who’s interested in their life experiences and skillsets and who knows, likes and trusts them.

A % of that audience will want to follow in their footsteps and build the skills they’ve built, and therefore they’ll buy their course.

Whilst the other % who don’t want to buy their course still get free value.

It’s a win-win for everyone.

• The creator makes money and an impact

• Those who buy their courses get a solution to a problem

• Those who don’t get free content

So phase 1 means you need to start creating content so that you can build your audience and generate a traffic source.

Now this can sound super overwhelming, where do you start?

There’s no need to overcomplicate it.

Here’s what you need to do;

Choose 3 areas that you’re interested and have some experience in. 

And by experience, I don’t mean you need to be an expert or that you need to have been doing it for 10 years

Anything that you’ve went and done, like if you’ve been going to the gym for 1 year, that works.

These are the areas you’ll create content around.

Take 5 minutes and write about your story up until now.

Write about the major moments, your lowest lows, your highest highs, and the key turning points that got you to where you are now, whether that’s somewhere amazing or somewhere you don’t want to be, write about this.

And in your story pay specific attention to the 3 areas you chose to create content around.

Choose a platform.

It doesn’t matter what platform you choose, I’m a massive proponent of creating on Twitter but just choose whatever platform you consume the most content on.

Create content

Make sure the content relates to the 3 areas you chose and the mistakes or lessons you made on your journey.

That’s why writing out your story is so important.

It allows you to take experiences from your life and distill them into content this way nobody can have the same content as you because nobody has the same life experiences as you and you end up creating your own niche.

Create content daily for the next 2 years with the intention of improving every single time you create.

And yes I just said 2 years, you cannot expect good results unless do something for at least 2 years.

Of course, there are exceptions to this rule where people blow up overnight but the exception does not negate the rule.

Plus, you either do this for 2 years and start to see results and potentially become a millionaire within 5 years or you can do it the old-fashioned way and wait 27 years, it’s your choice.

Phase 2: Product 

Now phase 2 involves building what you’re selling.

The best way to do this is by listening to your audience.

So what content is performing best? What questions do people ask you in the comments or in the DMs?

You see a lot of people decide to just make a course randomly and then they’re surprised when it didn’t sell.

But your audience will tell you what they want if you’re willing to listen.

Certain topics you talk about will resonate more with your audience

For example, if you create content around productivity, fitness, and mindset but all your best-performing content, and all your comments and DMs are about fitness and then you make a productivity course you’re probably not going to make as many sales as if you made a fitness course.

So listen to your audience and build out a course related to your life experience and skill set that your audience could benefit from

That skillset or experience doesn’t have to be that you build a multi-million $ agency like Iman Gadzhi or a multi-million follower YouTube channel like Ali Abdaal.

If you’ve been going to the gym for a few years and you’ve got jacked you could sell a course around hypertrophy and give them everything they need to build muscle from sample meals to workout programs to videos of you doing an exercise with correct form.

Whatever you decide to sell, just make sure of 1 thing - that it works and that it’s good.

Because with a personal brand and a life distillation business, your reputation is everything, so set your standards and meet them at every single step of the journey.

If you go through both of those phases, you’ll build a life distillation business.

Now there are obviously loads of small steps in each phase especially to do them well and to a high standard but that’s enough to get you started.

Because there’s so much that goes into it, I’m running a live cohort teaching you how to build a powerful life distillation or creator business in 2-4 hours a day.

If you’re interested you can join the waitlist for priority access and exclusive bonuses by clicking here.

- Ross

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